DIGITAL ▶

◀ DirtyWater

damaso.crespo@mac.com

NSMC Healthcare BRAND CAMPAIGN Digital, Print, OOH & Social Marketing NSMC is a great hospital, backed by a world-class health care system and associated with Mass General and Partners HealthCare network, the preeminent medical institution in the country. Its new campaign, “Committed to your life” reminds people why North Shore Medical Center matters – it’s not about the creature comforts, even though those are important. The fact is, nobody likes going to the hospital. We go because we have to, and regardless of the amenities, when we are there, we will always yearn to go home. We should measure a hospital not by the buildings or the size of the parking lot, but by the quality of the care it delivers, the resources and expertise it can muster on our behalf, and most important, how successful it is at getting us back to the ones we love and the life we want to lead, in better health.